Unveiling the Potential of Your Literary Creation

Evan Swensen
3 min readApr 19, 2024

Writing a book is like solving a puzzle. It’s not just about putting words on paper but ensuring they form a picture that sticks in the reader’s mind. The core issue for authors is how to make their books memorable and impactful. One must step back and view their work through a wider lens to achieve this.

The initial step in solving this puzzle is pinpointing what makes your book different. Perhaps it’s a character whose flaws are as compelling as their virtues or a setting that readers can smell and feel. These are the elements that give your work its identity.

Next, you focus on what will make your book linger in the reader’s mind. It could be the story’s emotional pull or a particular turn of phrase that readers will chew over long after they’ve finished reading. This is the book’s soul.

Identifying the main benefits your book offers is also crucial. It might educate, provide an escape, or encourage readers to think differently. These benefits are why a reader recommends your book to a friend.

Differentiating your book from others is about finding and amplifying its unique angle. Is it the way your book approaches a common theme differently? Is it the dialogue, the pacing, or an unconventional narrative structure? That’s what makes your book stand out.

Remembering people’s first reactions can help you understand your book’s reach. It’s a good sign when someone’s eyes light up as you describe your book or they immediately ask where they can get a copy.

Consider the questions people ask when they hear about your book. These questions can direct your marketing efforts, telling you what potential readers are curious about and how you might draw them in.

Once the problem was identified, the solution involved a multifaceted approach. For an author, this means reaching out to readers through different platforms and sharing the unique aspects that make the book stand out. It’s about creating a dialogue around the book’s benefits and unique genre place.

Life after the solution looks more interactive. The book becomes a conversation starter, a point of connection between the author and the reader. It’s reflected in reviews, book club discussions, and social media buzz. The book begins to live not just in the author’s imagination but in the minds and experiences of its readers.

If you’re an author or aspiring to be one, consider these aspects to sharpen your book’s identity. Look at your work objectively and ask yourself what makes it intriguing, what benefits it provides, and how it’s different from others. Interact with readers and use their curiosity and reactions to further shape your book’s presence in the world.

And for readers, the next time you pick up a book, think about what draws you to it. What benefits are you looking for, and what makes it stand out for you? Your engagement is a crucial part of the book’s journey.

Reflect on these elements whether you’re writing or choosing a book. These considerations can make all the difference in transforming a collection of words into a living, breathing entity that enriches the tapestry of readers’ lives.

Evan Swensen
8370 Eleusis Drive
Anchorage, Alaska 99502
(907) 349–2424

We Don’t Want to Write the Laws; We Want to Publish the Books
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Evan Swensen

Book publisher, editor, author, Author Masterminds charter member, founder of Readers and Writers Book Club, and bush pilot.